If you are a small local business owner – is it really important to have a brand identity?

You have a website.

You have a logo.


Do you need a “Value Proposition?”

Do you need clearly articulated “Differentiators?”

No only yes, but HELL YES.

In this post, I’ll cover the WHY it’s even MORE important for small (even local) businesses to have solid brand identify (more than website and logo).

Got questions on what this looks like in a live sales call or how to implement this for your sales team? Shoot me a DM, or email at info@ChrisGigliottiConsulting.com anytime!