Why Sales Chaos Holds Companies Back
The problem
👎 CRMs replaced by spreadsheets.
👎 Reps left to “figure it out” on their own.
👎 No playbooks, no training, no consistency.
👎 Leadership flying blind without visibility into what’s really driving revenue.
The result?
Chaos, missed opportunities, and unpredictable growth.
Sales Systems That Actually Sell
The Solution (System → Growth)
I help growth-minded companies replace chaos with scalable systems that deliver predictable revenue. My approach blends enablement, operations, and leadership into one mission: building sales organizations that scale.
👉 Success doesn’t come from heroics. It comes from building systems that scale.
how i help
The Three Ways I Turn Sales Chaos Into Growth
enablement and gtm strategy
Build sales playbooks reps can actually use.
Train teams with consultative selling skills.
Align go-to-market messaging with revenue goals.
Design sales motions that scale across markets.
SALES OPERATIONS & CRM
Build and integrate the company’s first CRM (no more spreadsheets).
Design processes that create clarity instead of chaos.
Implement reporting dashboards and forecasting systems.
Give leadership visibility into pipeline and performance.
FRACTIONAL SALES LEADERSHIP
Interim leadership for founder-led or under-resourced teams.
Coaching and accountability to drive execution.
Transitioning from founder-led selling to scalable team-driven growth.
Clarity before action.
Find your biggest growth blockers in 7 minutes.
A quick self-assessment that shows exactly where to focus—pipeline creation, stage hygiene, demo flow, or coaching rhythm.
Free download.
Immediate access.
📈 Real Results: three mini case studies From Chaos to Growth
From Spreadsheets to CRM Clarity
Chaos:
A growth-stage SaaS company was running sales out of spreadsheets.
Reps had no process, and leadership had no pipeline visibility.
System:
I built and integrated their first CRM, designed reporting dashboards, and created a simple sales process that reps could follow.
Growth:
Within 6 months, qualified pipeline grew 3X, forecast accuracy improved dramatically, and CRM adoption exceeded 90%.
Scaling Beyond Founder-Led Sales
Chaos:
A founder-led medtech company struggled to scale. The founder was still the “chief salesperson,” and the team lacked structure, playbooks, and accountability.
System:
I stepped in as fractional Head of Sales, built the company’s first sales team, created enablement playbooks, and implemented coaching + accountability rhythms.
Growth:
New customer acquisition doubled in under a year, and channel revenue grew 3X in year one. Leadership finally had visibility into what was driving growth.
GTM Systems That Drive Predictable Revenue
Chaos:
A dental tech startup had reps working hard but inconsistently. There were no repeatable motions, and GTM strategy was disconnected from revenue goals.
System:
I designed and implemented a go-to-market framework, built tailored sales motions, and aligned enablement programs to the revenue model.
Growth:
Lead conversion rates increased significantly, revenue became more predictable, and the company transitioned from “heroic selling” to system-driven success.
A unique blend of leadership, discipline, and sales expertise.
Why Work With Me
Most consultants focus on theory or tactics. I bring something different: a proven ability to build sales systems that scale, forged through decades of leadership both in uniform and in business.
Sales leadership: Over 20 years of experience driving growth in startups and growth-stage companies, consistently delivering predictable revenue.
Systems builder: I specialize in turning messy, founder-led sales into scalable organizations — from CRMs to playbooks to full enablement programs.
Military discipline: As a former U.S. Marine Corps officer and now a Civil Affairs officer in the Army Reserve, I know how to build leaders, instill accountability, and design systems that perform under pressure.
My mission is simple:
⚡ Help leaders move from sales chaos to scalable growth.
⚡ READY TO MOVE FROM SALES CHAOS TO SCALABLE GROWTH?
If your company is ready to replace sales chaos with scalable systems that deliver predictable revenue, let’s talk.