First off – today I’m going to break my self-imposed rule to keep my videos below two minutes.


Cuz everything I want to share today is totally a value-add and pertinent to the topic…

Look, you gotta have a Customer Relationship Management, or CRM, program.

For 90% of every business out there, it’s a gotta-have, not a nice-to-have.

Remember that CRM stands for customer relationship management, not Customer Rejection Management.

It’s a tool designed to help drive conversion of qualified leads into sales and revenue.

But so many of y’all out there are using it like a sledgehammer when it should be used like a scalpel.

So, here are a bunch of things I see too many companies doing wrong, or not doing enough of.

When my totally unbiased opinion of your CRM? Shoot me a DM with the sign up link!