You practice how you want to perform because you will perform how you practice.
For that reason, if your profession is Sales, then you MUST practice.
Yes, that means live role-play.
It HAS to be non-negotiable for a sales team.
If your sales team hates role-play, then you’re doing it wrong.
Set the expectation, design realistic scenario-based training designed to develop the skill-set, then consistently execute.